Post Malone Is One of the Biggest Hit-Makers in Hip-Hop Right Now

Post Malone visits SiriusXM Studio on Nov. 30, 2016 in New York City.  (Matthew Eisman/Getty Images)
Sandwiched at the highest of the signboard Hot a hundred on (on the chart to be dated Gregorian calendar month. 7) -- between one in every of the most important feel-good stories in pop and hip-hop this year in Cardi B  (whose "Bodak Yellow [Money Moves]" hits No. 1) and one in every of the most important artists in recent high forty history in Taylor Swift -- seems a reputation that few pop-watchers might have expected to check therein region a handful weeks ago: Post Edmund Malone, debuting at No. two with the twenty one Savage-assisted "Rockstar."
Not that the person born state capital Richard Post has very been a intruder to the recent 100's higher echelon. His breakthrough single, 2015's "White Iverson," peaked at No. fourteen in early 2016, tho' its success was probably written off as a novelty hit -- a sung-rapped hip-hop hybrid with a gimmicky title ANd an enigmatic, how-serious-is-he-really creator behind it. however that song's success was bested by last year's even slower-burning "Congratulations," that includes Quavo, that climbed all the thanks to No. eight this July, striking its peak in its twenty sixth week on the chart.
Two could also be a fluke, however 3 is certainly a trend. Post Malone's No. two debut with "Rockstar" -- one in every of simply four songs to date this year to debut within the chart's high 2, following ED Sheeran's "Shape of You," Kendrick Lamar's "HUMBLE.," and DJ Khaled's star-studded "I'm the One" -- establishes Post as a legitimate industrial force, one as impactful as any rising star in hip-hop immediately. The song's top-tier chart bow conjointly puts him in a very category with Kendrick, Drake and therefore the Weeknd because the solely core hip-hop creators to notch multiple high ten hits on the recent a hundred as a lead artist this year.

Of course, those artists have had sustained success -- on the albums facet of the charts still like songs -- that Post has nonetheless to realize. however even on the signboard two hundred albums chart, the singer/rapper is already showing some spectacular longevity: Stoney, the artist's 2016 official debut record, has been on the chart for forty one weeks since its late Dec debut, and simply on jumped back to the chart's high ten, thanks partly to the excitement around "Rockstar." The album has earned  one.5 million equivalent album units, in step with Nielsen Music, and of that add, just 107,000 is in ancient album sales. Most of the album's unit total has been generated by streaming -- the set's tracks have spurred one.67 billion on-demand audio streams. Four of the album's songs have earned  quite a hundred million on-demand audio streams: "Congratulations," that includes Quavo (421 million), "White Iverson" (339 million), "Go Flex" (166 million) and "Deja Vu," that includes Justin Bieber (125 million).

With streaming currently firmly established because the primary gravity of the music trade, Post Edmund Malone seems poised to remain at his new industrial level for a few time to come back. he is a serious player on Spotify, wherever "Congratulations" has racked up quite four hundred million plays, and wherever "Rockstar" is presently the No. one song on the service's us high fifty chart, with an almost 2:1 lead in daily plays over the No. 2 song, Logic's "1-800-273-8255," that includes Khalid and Alessia Cara. The YouTube numbers ar equally spectacular -- over four hundred million plays for each "Congratulations" and "White Iverson" -- and over at Apple Music, "Rockstar" shattered the single-week streaming record. (As antecedently according, "Rockstar" launches at No. one on Billboard's Streaming Songs chart, with 46.4 million overall U.S. clicks.)
And it is not simply streaming Post is dominating now: "Rockstar" superior Billboard's Digital Song Sales chart in its 1st week, with 80,000 downloads sold-out. (His previous best was a No. ten peak on the chart with "Congratulations.") Radio has been to a small degree slower to come back around to the infective agent creator -- on the airplay-based Radio Songs chart, Post's best showing so far has been at No. twenty four with "White Iverson" -- however "Rockstar" looks poised to create waves there, too, with five million in first-week all-format audio impressions.

How is he doing it? Well, it helps that he is return on in a very moment wherever thought rap is each less bars-based than it's been in presumably the genre's entire history, and additional amenable to rock influences than it has been since Rick Rubin's late-'80s peak. (Post's region hip-hop-n-B bears ofttimes carries AN indie undercurrent, ANd he is lined each singer and Nirvana and cited Fleet Foxes as an uncomparable favorite band.) His rhetorical goofiness and apparent lack of self-seriousness -- proven by last weekend's unsuccessful stage dive in St. Louis, that he rolled with by rapping from the ground and happy at himself on Twitter later on -- conjointly makes him a natural up to date work aboard freewheeling hip-hop iconoclasts like D.R.A.M. and Lil Yachty.

Which is not to mention that the success of "Rockstar" is to Post Malone's credit alone. A blistering guest verse from the equally ascendant twenty one Savage, himself a streaming hip-hop generator obtaining progressively accustomed to the recent 100's higher ranks (thanks to the No. 12-peaking "Bank Account"), little doubt plays an outsized half, as did the anaglyph from a red-hot Quavo of Migos on "Congratulations." however write off Post's central role within these successes at your own peril: he is wrenching 'em up like few others in the game immediately, and his systematically upward career mechanical phenomenon would recommend he might not have even hit his apex nonetheless.
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